About us



Stanleybet was initially formed as the international branch of Stanley Leisure plc, a sports betting company created in Belfast, Northern Ireland in 1958.

In 1963 Stanley Leisure plc became an officially authorized bookmaker under the Betting, Gaming and Lotteries Act 1963 and after having acquired a relevant position in the UK with its casinos and betting shops, it started an extraordinary growing trend in the European market of sports betting.

Thanks to an innovative business model whose compatibility with the EU law has been demonstrated by three CJEU rulings Gambelli (2003), Placanica (2007) and Costa-Cifone (2012) the Stanleybet group is currently present in Denmark, Germany, Belgium, Croatia, Romania, Italy and Cyprus with over 2,000 outlets and 3,000 employees.

Stanleybet has an established track record as a fair and responsible private sports betting company which continues to support its right to offer innovative sports betting services in the EU in a responsible and transparent manner and in line with EU regulation.

The company is committed to protecting its customers by applying high standards of internal policy compliance guided by its core principle of transparency in all corporate operations, whilst guaranteeing their right to choose the most innovative and entertaining sports betting products on the market.


Stanleybet landed on the Cypriot island in 2006, since then it built a successful experience by offering to its clients a brilliant mixture of the traditional British bookmaking know-how together with the most competitive and innovative products. Our Cypriot consumer can choose from a wide range of markets and is provided with ‘play by play’ action betting during matches via the means of a very sophisticated & technologically advanced LIVE betting product.

Following the recent legislative changes, Stanleybet was awarded with the licence for the provision of sports betting services via a terrestrial network of points of sale, under the terms and conditions of the Betting Law of 2012. Stanleybet very much applauded this development and welcomed the granting of the operational licence.

“We have strong faith in the Cypriot market and in the possibilities that lie ahead for us in the country. We believe our business can grow and sustain families that need the income but also that we can offer the best available sports betting services to the Cypriot consumer in a manner fully responsible and compliant with the provisions of Cypriot legislation.” Statement


  • European operator with a British tradition

Stanleybet is a true European operator with a solid British betting tradition currently engaged in seven European markets.

  • Innovative offer and consumer protection

Stanleybet main engagement is to offer to its client an innovative and updated product with a particular attention to high standards of consumer protection. Stanleybet operates through its dedicated shops and, whenever Member State legislation breaches EU law, through cross-border services. This practice has been upheld by the CJEU jurisprudence and legitimated by a number of national courts.

  • Dialogue with the institutions

Whenever necessary, Stanleybet does not hesitate to engage in a constructive dialogue with the competent authorities in order to find common responses and contributing with its expertise and knowledge to sensible solutions in the field of gambling.

  • Responsible Gambling

Stanleybet was a founder-member of the Independent Betting Arbitration Service which operates in the UK to ensure fair and open treatment of customers.

Stanleybet was also one of the first bookmakers in the UK to gain accreditation under the industry’s new Code of Social Responsibility and Good Practice for Licensed Betting Offices working with Gamcare, a registered charity that is the leading authority on the provision of information, advice and practical help in addressing the social impact of gambling.

Stanleybet is a member of the European Sports Security Association which ensures the integrity of online and offline sports betting and is a contributor to The Great Foundation which is the UK fundraiser for gambling research, education and treatment of problem gambling.

Bet Booking

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